Been thinking a little about influence without advocacy.
I was reminded of an old story of a long ago US presidential campaign. I think it was Roosevelt. The story goes that millions of campaign posters were printed with Roosevelt’s photo. Unfortunately no-one had obtained permission from the photographer. Instead of seeking permission and negotiating a fee with the photographer. Someone suggested approaching the photographer with an opportunity to have his photo on millions of campaign posters. How much would the photographer pay? They accepted his first offer!
I’m not commenting on the ethics! But it’s interesting how reframing the problem resulted in a significantly different outcome. The frame influenced the choice that was made. Different frames, different choices
There are two frames worth thinking about:
- buy or sell eg. Roosevelt story
- life or death (positive or negative)
eg. Tversky and Kahneman (1981) http://en.wikipedia.org/wiki/Framing_effect_(psychology)
Others might be:
- simple or complex
- quality or quantity
- vision or execution
- individual or group
- change or status-quo
More soon…
The Moment 