I have often said the most powerful idea today is a conversation. Conversation can change the way people see the world, break down barriers, generate new solutions, help people understand themselves better, etc. Today I’ve spent my day having conversations with interesting people.
I mentioned the book I’m reading – A Whole New Mind- and the challenges of convincing strongly rational managers of the merit of emotion. In essence it’s the perennial challenge of influence – how do you get people from where they are to where you want them to be! Lester coined the term ‘the stroke of normality’. An over-focus on the rational is normal but ignores one half of your brain. It’s like suffering from a stroke. Except, the victim doesn’t acknowledge that there has been a stroke!
It clarified and reminded me of the confusion between starts and ends. Although it’s always great to have an end in mind, often we make the mistake of starting to influence at the end. By talking about where we want to end – eg. the case for using emotion. As opposed to starting at the start – eg ‘were you aware you’d had a stroke?’
All influence starts with your audience’s acceptance of the problem.