My daughter said to me recently “I’m not creative”. That is an interesting decision to make about herself. Especially these days when every job stresses creativity and innovation. She meant creative in the sense of creating products and ideas that are original and/or aesthetically pleasing.
Well apart from thinking everyone is creative, it made me think about what creativity is these days. Firstly, what I think it isn’t is, individuals thinking in splendid isolation until the ‘aha’ moment arises. And something beautifully complete emerges. Everyone goes ‘wow’!
That’s not creativity anymore. Perhaps it was once. Today almost all the interesting thinking is collaborative. It reminded me of Steve Job’s quote “creativity is just connecting things”. Once it might have been connecting things in one’s own brain. Today it’s more about connecting lots of things in lots of brains – to yours. That’s why the Twitter phenomenon is so interesting.
So what are the skills that make you creative these days. I’d say the main ones are questioning, listening, observing, reading widely, indulging in a range of experiences, and taking a non-judgemental and open attitude to life. Then the ideas emerge.You can see what’s already there. Because there seems to be no shortage of ideas out there. And very few are originally crafted by individuals.
So if you’ve convinced yourself that you’re not creative, it doesn’t matter. Take someone else’s ideas. They’re probably not using them anyway. Outsource your creativity to your network, because ideas aren’t in short supply. What is in short supply is the awareness, courage and the ability to successfully implement them. Creativity is just a commodity, but making new ideas happen is still a very rare ability. Practise that.