I’m sensing an increasing premium on thought leadership at the moment. We’re living at a time of significant change. A time of opportunity surely, but also danger.
Anything that supports and develops better and more creative thinking should be encouraged. There’s a lot more value in thinking differently at the moment. There’s a lot more value in thinking for ourselves. That’s why I love Twitter as a channel for connecting with a wider perspective on what’s happening in the world. Individual ‘tweets’ may be low value, but hearing how others are thinking makes you think differently. Valuable thoughts emerge from the diverse and potent mix of stimulating ideas. It can’t be premeditated though! You just need to let it happen.
In this spirit, here is an intriguing conversation with Robert Sapolsky (a Stanford neurobiologist) about Toxo!
http://www.edge.org/documents/archive/edge307.html
It probably has very little to do you’re day job. Unless you’re a neurobiologist!
But I hope it makes you go “wow”. I hope it makes you think about how little we know. I hope it creates an openness to different ideas. I hope it stimulates a curiosity to learn more. I hope it helps you to be a stronger thought leader. And I hope you find it stimulating enough to subscribe to edge.com.
You’re quite right, people are waking up to the power a well presented thought leadership idea/campaign can have on an audience. The problem is that while there is a lot of great thinking out there, you can never be a thought leader if you’re not sharing it.
With web 2.0 and a host of social media platforms, there’s no excuse not to share your thought leadership collateral. Those that do are the thought scrooges.