One of the most powerful aspects of leadership is the ability to influence others. It is also one of it’s most illusive.
It may be useful to think first about your Influence Strategy.
Here are four possible Influence Strategies
- The Direct Strategy – used when the relationship is strong, your proposal is within the range of acceptable options and opposing proposals are relatively weak. Build a strong rational case with the supporting evidence needed to convince your audience. Focus on the benefits of your proposal in relation to your audience’s values.
- The Indirect Strategy – used when other options may be better positioned than your proposal. Put your specific proposal aside and focus on changing the ground rules for discussion. Change the agenda. If the agenda is rational, make it emotional or political. If the agenda is Process Improvement, make it Customer or another agenda that makes your proposal a stronger option.
- The Divide & Conquer Strategy – used when parts of your proposal are acceptable and others aren’t. Focus on convincing your audience about those aspects that are likely to be accepted. Build from agreement and a stronger track record. Alternatively, focus on those parts of your audience who can be convinced.
- The Hold Strategy – used when the timing of your proposal isn’t good. Stop influencing and focus on building a relationship of mutual understanding. The right proposal and timing will emerge.
I’ve always felt that most mistakes start at the beginning. Choosing the right Influence Strategy at the start – can save time, money and reputations later on.